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RIDE TO WORK DAY 2008 - Wednesday 16th July 2008
 Ride to Work Day is a day for all bike and scooter users to get out and about on their bikes and ride to work, ideally with a pillion.
In the past, MCI produced an event pack to get people active and doing something that generated beneficial media coverage about life on two wheels. Organised ride-outs, a breakfast or BBQ, a charity event or an open day were just a few of the suggestions.
Download “The Ride to Work” 2008 pack Here pdf 3.13mb
Download “The Ride to Work” 2008 poster Here pdf 1.2mb
More information can be obtained from Craig in the MCI Press Office by emailing craig@mcia.co.uk or calling 07979 757484
‘Now’s The Time’ To Get On Two Wheels
 National Motorcycle Week July 2008
National Motorcycle Week is the annual campaign organised by the Motorcycle Industry Association (MCI) to promote the benefits of motorcycling.
The event runs from 13th – 19th July and the key date is Ride to Work Day on the 16th.
This year the theme is ‘Now’s The Time’.
This is because the industry aims to encourage more new people into motorcycling before new legislation is introduced later in 2008.
The industry is saying that now’s the time to Spread the Word to
- Get on two wheels
- Lose the L plates
- Do something different
- Take a friend for a ride
- Watch a race
- Go off-road
- Hold an event
- Ride to Work
Ride to Work Day highlights that motorcycling
- Cuts congestion
- Cuts pollution
- Cuts journey times
- Is convenient and flexible
- Is cost-effective
Motorcycling can offer something for people of all ages and abilities, and there are some activities people can take part in without a full motorcycle licence.
 Enjoying motorcycling doesn’t mean you even have to ride.
Watching the professionals when they race can be just as exciting.
During National Motorcycle Week, riders and friends get together to hold events, such as charity fundraisers, BBQs, competitions, picnics, group rides and join in with other activities that are held by dealers and other associations such as BikeSafe.
Events will be taking place across the country and people can find out more about them by logging onto the MCI’s website www.mcia.co.uk and going to the National Motorcycle Week section.
An information pack and posters are available online for people who are interested in running an event and a new website has been created for people who want to find out more about getting into motorcycling www.takeyourbiketestnow.com
The MCI’s Craig Carey-Clinch said, “National Motorcycle Week is a fun week for celebrating motorcycling and highlighting the many benefits associated with it. Now’s the Time to start doing more on your bike, save money and time as well as make new friends and enjoy more experiences.
“Hobbies, keeping fit, commuting and holidays are just some of the things bikes and scooters can be used for.
Anyone who is fed up with traffic congestion or public transport should seriously think about getting on two wheels to get to work.”
National Motorcycle Week Day is organised by Motor Cycle Industry Association
Rye Hill Business Park, Birmingham Road, Allesley, Coventry, CV5 9AB
Email: simon.small@spresso.co.uk
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