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Motorcycle Training Moves Up A Gear With New Motor Cycle Industry Trainers’ Association
Issued 13th October 2008
The Motor Cycle Industry Association (MCI) is launching a new initiative to bring together the motorcycle training sector.
This will include rider trainers and companies engaged in all types of rider training, including off-road and track days.
Launched on European Road Safety Day, the Motor Cycle Industry Trainers’ Association (MCITA) is a new MCI membership category which will embrace the diverse elements of the powered two wheeler (PTW) training sector, giving trainers a much stronger and more collective voice, particularly with legislators and the government.
The MCI has access to government and policy makers at the highest levels with a track record of proven lobby success on rider licensing and training.
Membership will provide trainers with access to all industry resources, including the MCI’s combined stronger voice and ability to influence policy.
The integration of the training sector into the wider motorcycle industry comes at a time when trainers face unprecedented difficulties, with new motorcycle test arrangements threatening jobs and businesses.
The MCI already represents about 150 member companies including manufacturers and importers of mopeds, motorcycles and scooters, and the suppliers of associated goods and services.
It also holds key positions on most EU ACEM committees and is working hard to influence future policy. Trainers will be able to benefit from the inclusive political and business weight that the MCI represents, as well as commercial benefits that will help to cut costs.
David Taylor, chief executive of the MCI explains: “This is a natural extension of what the MCI already does, and we are uniquely placed to properly represent trainers’ interests with considerable political UK and European clout .
“We have also put together a comprehensive benefits package that will help trainers to save money and market themselves more effectively.”
“We also believe that the closer we can work with trainers, the more impact we will have on improving road safety and reducing casualty figures.”
“Safety is the number one priority for us and government, and by working together we can improve and secure the future of a healthy motorcycle market.”
The MCI believes that by creating a more focused lobby group, quality improvements to legislation can still be achieved across the industry along with further consumer confidence in motorcycle training.
This includes greater consistency for people seeking motorcycle training, along with the creation of a ‘life-long learning’ training culture amongst all riders.
As well as focusing more effectively on improving road safety and enabling trainers to punch well above their weight, the MCITA will offer trainers an unrivalled package of commercial benefits including:
- Savings on trade business insurance
- Discounted specialist motorcycle leasing packages
- Savings on helmets, safety clothing, equipment and accessories
- Free use of Business Support Helpline
- Free extended trial of business system software for training schools
- Free on-line promotion
- Updates and advice on developments that affect the training sector including regular newsletters
- Opportunity to participate in online member forums
- Access to industry statistics
There is mounting evidence that increasing numbers of people are switching to using PTWs as low cost, everyday transport – especially for commuting – and the MCI also sees a clear benefit in working with the training sector to nurture and encourage people looking to start motorcycling.
Trainers should soon receive an information pack setting out all of the benefits of MCITA membership, with an invitation to join.
Trainers can also ‘phone 02476 408032 or go to www.mcita.co.uk
Ends
Notes to editors.
The MCIA is the UK trade association representing manufacturers and importers of mopeds, motorcycles and scooters, and the suppliers of associated goods and services.
It has approximately 150 members representing about 90 per cent of the UK industry.
The motorcycle industry in the UK employs more than 15,000 people and turns over in excess of £3 billion a year.
There are over 1.6 million motorcycles in use in Britain (DfT 2006).
For more information or photos please contact Simon Small at the MCI Press Office on tel: 01622 812961 (S-Presso Ltd) mobile: 07860 438738, email simon.small@spresso.co.uk or MCI director of public affairs Craig Carey-Clinch: 07979 757484 or craig@mcia-pa.com
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